Brioche Pasquier has introduced a new strawberry variant to its ever-popular PITCH product.
The new PITCH Strawberry contains a delicious gooey strawberry jam type filling encased in the much loved soft brioche roll and comes individually wrapped in packs of 6, perfect for a lunchbox treat every day of the week.
Retail Sales Manager Andy Smith is confident that this new flavour of the popular brioche treat is going to be loved by some of the brand’s most important customers.
“Children absolutely love our PITCH products and enjoy them in a lunchbox, as a snack at home or on the go after school activities. We are sure that our new PITCH strawberry is going to bring delight to school lunchboxes everywhere. Our new product is also approved by The Family Panel and carries the logo on pack that parents will recognise. We are delighted with the score of 22 out of 25, and that 94% of respondents liked our no artificial ingredients recipe, as this was an important attribute for us during product development.”
Remaining true to Brioche Pasquier's clean label principles, the new strawberry flavour is free of preservatives, artificial colours and hydrogenated fats, plus is baked from natural products like fresh butter and eggs.
Marketing Manager for Brioche Pasquier UK David Bell told MKFM, “We’re excited to have launched PITCH Strawberry, the only fruit filled brioche on the market! This answers high demand, showing that we listen and prioritise the needs of our consumers before anything else! Introducing a non-chocolate variant to the range means that it’s perfect for lunchboxes and a convenience product that contains no nasties."
David continues, “As a family run business, we understand how important the nutritional value is for parents when buying for their little ones, so it comes as no surprise that you’ll find no artificial colours, flavours, preservatives or hydrogenated fats in our PITCH range. Speaking from experience as a father, this is a massive USP and one of many reasons that gives me trust and confidence. And if that wasn’t enough, it’s ‘Family Approved’ by The Family Panel meaning it’s been tried and tested by fellow parents, children and families all over the UK. This proud mark is carried on the front of our NEW, modernly designed pack and one that parents will recognise. We are delighted with the score of 22 out of 25, and that 94% of respondents liked our no artificial ingredients recipe, as this was an important attribute for us during product development.”
The new PITCH Strawberry is now available in 200 selected TESCO stores, including Bletchley, Kingston and Wolverton in MK and are currently on a 'Back-to-school' promotion in TESCO stores at just £1.25 for individually wrapped packs of 6 (usual RRP £1.70).